Saarah and alifya join hands to build
D-Alive led by inspiration from
Sarrah's father Mr. Muslim Kapasi, a type : 1 diabetic.
The magic began in their home kitchen
with grandma Sofie , an expert chef and
mother of Muslim Kapasi.
As they progressed the
team of two turned into a
force of six .
After a humble beginning , the team of two found their perfect work abode in a 1bhk apartment of a storey building in mumbai to begin their daily ops.
Together from scratch , turning everything
upside down with a rigorous regime and
demand research they conceptualised their
first range of D-Alive products : Sofie's Skinny
The products were distributed to various target
groups, type 1 diabetic ,Diabetologists and nutritionists to complete their first line of approvals with an excellent response.
Taking in all the insightful
findings, feedback and live
research the products were
launched into the market
during the summer/
Diwali season of 2018
They crashed in their first earnings
at workshop which was only a
marketing event which turned into
a huge success. There was no looking back
September 2017 : After two years of rigorous R&D , The D-Alive team promoted their products at a live counter in the L'Oreal headquarters for their Share and Care week
They were available in all speciality stores across mumbai . And e-tail companies like Q-trove , Gourmet delight Scootsy to name a few
February 2019 : Came a plethora of
new product lines and variants
tapping the different segments
leading up to 20 specialised products
in the category of sweets, sauces, salad dressings, drink premixesand
an over the counter solution called
the glucose gel for instant energy
January2019 : D-Alive makes all
products available Pan India through
Amazon and Flipkart. Til ke laddu ranked 36th out of Amazon's top 100 Hot New Releases.
They installed their first set of
machines another step
towards the inevitable .
D-Alive was also featured by Times Of India in the mission to
spread awareness bout how to
choose healthy foods
July 2019 :D-Alive products
were recognised and endorsed by
many celebritynutritionists, food
bloggers and influencers
November 2019: D-Alive bagged its first export order
Jan 2020: D-Alive products
featured in Amazon's most
gifted products. And active platform lead by Vishal Gondal called GOQI.
Today D-Alive is a striving manufacturing
unit functioning with 15 employees on its way to becoming an empire
February 2020: D-Alive products entered all big Basket portals
March 2020: D-Alive's Khatt Mith Tomato Ketchuphas become the "Amazon Choice" for "organic tomato ketchup"
Launched were the first four products :
Maai ka laddu Roasted Peanut Laddu,
Energy Paak and Cashew Pistachio Praline